Experience the legacy of this collaboration, where business excellence and creative brilliance come together to redefine luxury in the world of fine jewellery.
PLUTOS stands as a testament to the harmonious partnership between two visionary entities, CKT and Rings and Dreams Co. Combining the entrepreneurial prowess of CKT, and the network of Rings and Dreams Co., PLUTOS has emerged as a beacon of innovation and luxury in the world of fine Jewellery.
This collaboration brings together the strategic acumen of CKT and the passion for exquisite craftsmanship of Rings and Dreams Co., resulting in a brand that not only embodies the highest standards of quality but also reflects a deep-rooted love for the art of jewellery making. Together, CKT and Rings and Dreams Co. have given life to a brand that celebrates elegance, beauty, and timeless style.
​
Website: under development-coming soon
Executed Work
Sustainable Practices
Networking and New Supplier Partnerships
Leveraging Rings 'n Dreams Co. extensive reach and industry connections, CKT has seamlessly connected with suppliers who share PLUTOS commitment to excellence. The collaborations have allowed us to expand supplier network, ensuring that PLUTOS Fine Jewellery continues to be crafted from the finest materials, upholding the legacy of quality and innovation of Rings 'n Dreams Co.
Social Media Makeover
CKT has undergone a remarkable social media makeover by using existing channels of Rings 'n Dreams and by creating new ones, embracing a fresh and dynamic approach to digital presence.
With a focus on engaging content and strategic branding, the social media transformation reflects the commitment to staying at the forefront of the digital landscape. This makeover has not only enhanced online visibility but also allowed to connect with target audience on a deeper level. The new social media persona embodies inspiration, and meaningful connections.
Within just a two month period of working on social media makeover PLUTOS reached:
in Facebook: Reached increased by 2.1K% - in numbers: 269 accounts
in Instagram: Reached increased by 2.2K% - in numbers: 1.3K accounts
in TikTok: Reached 100% (with testing the new channel and still under development) - in numbers: 3.673 accounts and just 4 videos to reach up to 4089 video views
TikTok Channel Development
TikTok is in testing phases as CKT aims to develop a TikTok shop and a more comprehensive product strategy (i.e, brand ambassador, short video creations). Stay Tuned!
e-Commerce (Under Development)
-
E-commerce Strategy: CKT defines a comprehensive e-commerce strategy for PLUTOS. This includes market research, competitor analysis, target audience identification, and setting clear business goals.
-
Website Development: CKT oversees the development of PLUTOS' e-commerce website. This involves selecting the right platform, designing an attractive and user-friendly interface, and ensuring smooth functionality.
-
Mobile Optimization: With the increasing use of mobile devices for online shopping, PLUTOS' e-commerce site is fully being optimized for mobile users, providing a seamless shopping experience on smartphones and tablets.
-
Payment Gateway Integration: CKT integrated a secure and convenient payment gateways that allow customers to make purchases easily while ensuring the safety of their financial information.
-
Inventory Management: Efficient inventory management is crucial for e-commerce success. CKT implements inventory tracking systems to manage stock levels, prevent overstocking or understocking, and streamline order fulfillment.
-
Product Listings and Descriptions: CKT assists in creating compelling product listings and descriptions, highlighting the unique features and benefits of PLUTOS jewellery to attract potential customers.
-
SEO and Online Marketing: To drive traffic and boost online visibility, CKT implements effective Search Engine Optimization (SEO) strategies and online marketing campaigns, including pay-per-click advertising, social media marketing, and email marketing.
-
User Experience (UX) Optimization: CKT focuses on optimizing the user experience, ensuring that visitors to the website can easily find what they're looking for, navigate the site effortlessly, and have a positive overall shopping experience.
-
Security and Data Protection: E-commerce sites handle sensitive customer information, so CKT implements robust security measures to protect customer data and ensure compliance with data protection regulations. In the website we've also developed the Privacy Policy, the Cookie Policy and the Terms & Conditions.
-
Analytics and Reporting: CKT set up analytics tools to track website performance, monitor sales, and provide insights into customer behavior (Facebook Pixel & CAPI, Google Analytics Property ID). This data can be used to make informed decisions and continuously improve the e-commerce platform.
-
Customer Support Integration: To enhance customer service, CKT integrated chatbots, contact forms, and other support features, ensuring that customers can easily reach out for assistance.
Strategic Partnerships for Logistic Solutions
CKT's role in developing strategic partnerships for PLUTOS extends beyond the mere establishment of logistics solutions. It involves a holistic approach to ensure that PLUTOS' e-commerce operations, both on a global and local scale, are efficient, reliable, and customer-centric.
Global Reach with UPS: CKT recognized the importance of catering to an international clientele for PLUTOS. To achieve this, CKT strategically partnered with UPS , a renowned global logistics and shipping provider (UPS Cyprus). This collaboration ensures that PLUTOS can confidently serve customers worldwide, no matter where they are located. With UPS's extensive network and expertise in international shipping, PLUTOS can offer efficient and secure delivery options, allowing customers to receive their fine jewellery collections with ease, regardless of their geographic location.
Local Excellence with Akis Express: For local express courier services, CKT chose to collaborate with Akis Express, a trusted name in Cyprus. This partnership underscores PLUTOS' commitment to its local customer base. Akis Express local knowledge, prompt deliveries, and dedication to service excellence align perfectly with PLUTOS' values. It ensures that PLUTOS can provide a seamless shopping experience for customers within Cyprus, delivering their precious jewellery quickly and efficiently.
CKT's strategic logistics approach also encompasses streamlining the returns and exchanges process. The selection of our courier partners is thoughtful, as they are both part of the esteemed GAP Vassilopoulos Group. This collaboration has not only ensured cost-efficiency for PLUTOS but also guaranteed competitive rates for our delivery services.
New Product Distribution Channels (Onboarding, Development and Support)
CKT strategically facilitated PLUTOS' onboarding onto the Fetch Marketplace for several key reasons. Firstly, Fetch operates within the GAP Vassilopoulos Group, which instills trust in the platform's operations and service quality. Secondly, by offering a dedicated page within the Fetch App, PLUTOS gains access to a vast user base, expanding its reach significantly. Lastly, Fetch serves as both an interim e-commerce solution while PLUTOS develops its own platform and as a reliable backup option in the event of website malfunctions, ensuring a seamless shopping experience and product reach to customers.
CKT provides monthly services for PLUTOS for:
-
Channel Management: Monitoring performance, optimizing channel operations, and ensuring that PLUTOS' products are effectively presented and promoted.
-
Inventory Management: Efficient inventory management is crucial for e-commerce success. CKT implements inventory tracking systems to manage stock levels, prevent overstocking or understocking, and streamline order fulfillment.
-
Product Listings and Descriptions: CKT assists in creating compelling product listings and descriptions, highlighting the unique features and benefits of PLUTOS jewellery to attract potential customers.
-
Training and Education: CKT provides training and educational resources to PLUTOS' team and partners to ensure a smooth transition and effective management of the new distribution channels.
New Marketing Collaborations
CKT proudly announced an exciting new marketing collaboration featuring PLUTOS as sponsors in our renowned YouTube Channel Podcast series, 'Entrepreneurial Echoes: Dynamic Perspectives and Conversations.' This partnership marks a harmonious blend of entrepreneurship and luxury, as we delve into insightful conversations with industry leaders and visionaries. PLUTOS' sponsorship amplifies our commitment to excellence and innovation, bringing their exquisite jewellery into the spotlight of our dynamic discussions.